App Store Optimization (ASO) Guide for Coupon Discount Apps on Google Play Store

Last Updated: September 2024

The Google Play Store is a crowded marketplace, with over 2.7 million apps available for download. This means that, for developers, it can be difficult to make their app stand out and attract users. One way to do this is through ASO (App Store Optimization), which is the process of optimizing an app to improve its visibility and ranking in the Google Play Store.

Coupon and discount apps are a popular category in the Google Play Store, as they offer users the ability to save money on their purchases. These apps typically work by providing users with a list of coupons and discounts for various retailers and products. In order to succeed in this competitive market, coupon and discount app developers need to implement a strong ASO strategy.

Here are some key elements of an effective ASO strategy for coupon and discount apps:

1. Use keywords in your app title and description: Keywords are an important part of ASO, as they help users find your app when they search for specific terms in the Google Play Store. For a coupon and discount app, some relevant keywords might include “coupons,” “discounts,” “deals,” “savings,” and the names of specific retailers or products.

2. Optimize your app’s icon and visuals: The icon and visuals of your app are the first thing that users will see when they come across your app in the Google Play Store. Make sure that your app’s icon is eye-catching and clearly represents the purpose of your app. Additionally, use screenshots and video previews to show users what your app looks like and how it works.

3. Encourage user reviews and ratings: User reviews and ratings are a key factor in the Google Play Store’s ranking algorithm. Encourage users to leave reviews and ratings for your app by prompting them after they have used your app for a certain period of time or completed a specific action. Respond to user reviews and ratings, both positive and negative, to show that you value their feedback.

4. Update your app regularly: Regular updates can help improve your app’s visibility and ranking in the Google Play Store. These updates can include new features, bug fixes, and improved performance. By updating your app regularly, you can show users that your app is actively maintained and provide them with a better experience.

5. Collaborate with influencers and bloggers: Another way to improve your app’s visibility is by collaborating with influencers and bloggers in the coupon and discount space. These individuals can help promote your app to their followers and provide valuable feedback on how to improve it.

Now that you have a better understanding of how to implement an effective ASO strategy for coupon and discount apps, here is a list of the top 5 apps in this category:

1. Coupons.com: This popular app offers users a wide variety of coupons and discounts for various retailers and products. It also allows users to create shopping lists and scan product barcodes to find coupons.

2. RetailMeNot: Another widely-used app, RetailMeNot offers users access to coupons and discounts for over 50,000 retailers. It also features a “Deal Alerts” feature that notifies users of new deals in their area.

3. Groupon: In addition to coupons and discounts, Groupon also offers users access to local deals and events. It also has a rewards program that allows users to earn points for their purchases and redeem them for discounts.

4. Honey: This app offers users a unique way to save money on their online purchases. It automatically applies coupons and discounts at checkout on over 30,000 popular websites.

5. Ibotta: Ibotta is a rewards app that allows users to earn cash back