Last Updated: October 2023
In today’s digital era, mobile apps are an essential part of our daily routine. Although there are millions of apps available for download, only a few make it to the top of the charts. One critical factor that determines an app’s success is its reviews and ratings. Positive app reviews and high ratings increase app visibility, attract potential users, and boost app downloads.
According to an ASO expert, “An app with more than four stars rating has a 10% better chance of getting downloaded than the one with less than four. Reviews functionality gets better visibility on Play Store and App Store which magnetizes users when they come across any app.”
Five Ways to Boost App Reviews and Ratings
1. Encourage App Users to Leave Reviews
One of the easiest ways to get more app reviews and ratings is to encourage users to leave feedback. It could be in the form of pop-up notifications or reminders in the app. Provide a clear and straightforward process for leaving reviews, making it easy for users to provide feedback. Also, don’t forget to thank them for taking the time to leave feedback.
2. Respond to Reviews and Feedback
When users leave reviews and feedback, it’s an opportunity for app developers to engage with them. Whether the feedback is positive or negative, responding to reviews shows users that you care about their opinions and value their feedback. Responding to negative reviews provides a chance to address users’ concerns and improve the app’s user experience. On the other hand, responding to positive reviews shows that you appreciate the support and feedback.
3. Improve App User Experience
App users are more likely to leave positive reviews and ratings when they have a positive experience with the app. Hence it’s essential to improve app user experience by fixing any bugs, making the navigation simple, and updating the app regularly. App developers should also integrate user feedback into the app development process, making the app more user-friendly.
4. Offer Incentives to App Users to Leave Reviews
App developers can also offer incentives to users to encourage them to leave reviews. For example, you can offer a discount on the app’s premium version or an exclusive in-app feature for leaving a review. However, ensure that the incentive does not violate the policies of the app store, as it can cause the app’s suspension or removal.
5. Leverage Social Media and Influencers
Another way to boost app reviews and ratings is by leveraging social media and influencers. Social media platforms like Twitter, Facebook, Instagram, and LinkedIn can be leveraged to promote the app and encourage users to leave reviews. Additionally, collaborating with influencers for sponsored posts, product reviews, or app mentions, and reviews can help reach a wider audience, leading to more app downloads and positive reviews.
App reviews and ratings are crucial to an app’s success. Positive reviews and high ratings increase the app’s visibility, leading to more downloads, and negative reviews and low ratings have the opposite effect. Encouraging users to leave reviews, responding to reviews and feedback, improving the app user experience, offering incentives, and leveraging social media and influencers are five effective ways to boost app reviews and ratings.
App developers should make it a priority to get as many positive reviews and high ratings as possible to ensure their app’s success. By following the five ways shared in this article, app developers can increase their chances of getting more app reviews and ratings, leading to more downloads, increased visibility, and a successful app.