Last Updated: September 2023
Keyword research is one of the most crucial impact factors in App Store Optimization (ASO). It is the process of identifying high-volume, relevant keywords that will help your app rank higher in app store search results. To help you with this task, we have compiled a list of the top 10 keyword research tools for successful ASO.
“Keyword research is the foundation of ASO. It provides insights into user behavior, competitive landscape, and helps to optimize your app’s metadata for better visibility.” – Thomas Petit, Mobile Growth Consultant
1. Sensor Tower
Sensor Tower is a powerful keyword research tool that provides detailed insights into app store keywords, search volume, competition, and more. It also offers keyword suggestions and allows you to track your app’s performance for specific keywords.
2. App Annie
App Annie is a popular app analytics platform that also offers keyword research tools. It provides valuable data on both organic and paid search performance, keyword difficulty, and competitor analysis.
3. Mobile Action
Mobile Action is an all-in-one ASO platform that includes a powerful keyword research tool. It provides keyword suggestions, search volume, and competition analysis for both the App Store and Google Play.
4. Keyword Tool
Keyword Tool is a free keyword research tool that helps you find long-tail keywords for your app. It provides keyword suggestions for Google, Bing, YouTube, and the App Store.
Ubersuggest is another free keyword research tool that provides keyword suggestions and search volume data. It also allows you to analyze your competitors’ keywords and backlinks.
6. Google Keyword Planner
Google Keyword Planner is a popular keyword research tool that helps you find relevant keywords for your app. It provides search volume data, keyword ideas, and competition analysis.
7. Answer the Public
Answer the Public is a unique keyword research tool that provides valuable insights into user intent. It provides visualizations of user questions and searches related to your app’s keywords.
Ahrefs is a comprehensive SEO tool that includes a keyword research feature. It provides detailed data on search volume, keyword difficulty, and backlinks for both the App Store and Google Play.
9. Moz Keyword Explorer
Moz Keyword Explorer is an advanced keyword research tool that provides valuable data on organic search volume, difficulty, and opportunity for your app’s keywords.
10. App Radar
App Radar is an ASO platform that includes a powerful keyword research tool. It provides keyword suggestions, search volume, and competition analysis for both the App Store and Google Play.
Keyword research is essential for successful ASO. The above-listed keyword research tools will help you find the right keywords for your app, optimize its metadata, and increase its visibility in app store search results.
To achieve success in the app store, it is important to use the right ASO tools and strategies. Keyword research is a crucial component of ASO, and the above-listed keyword research tools will help you stay ahead of the competition and improve your app’s discoverability.